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Article # 1
Would You Rather Be Rich or Famous? This is Not a Trick Question

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Would You Rather Be Rich or Famous? This is Not a Trick Question by Mark Joyner, CEO, Aesop.Com "Champagne wishes and caviar dreams..." Our fascination with the "Lifestyles of the Rich and Famous" kept us riveted to the TV screen for 9 years as Robin Leach entertained us with mouth-watering glimpses of how the rich and famous live. Most of us yearn for wealth and fame, and yet secretly believe that those commodities are beyond our reach -- that they are reserved for others, not us. What if I told you that most of the rich and famous people in the world became rich and famous simply because they knew how to ethically influence the media? And what if I told you that if you could learn their publicity secrets, wealth and fame are yours for the asking? The truth is, there is no method more powerful or less costly for creating fame or fortune than publicity Publicity starts with a news release. The news release is one of the world's best marketing tools, but is also that wretched thing that often shatters the hopes of all who dare to seek publicity. But stick with me and I'll show you how to get the upper hand that will put you far ahead of all others who have tried and failed. Most experienced business people have a story to tell about their attempts at getting publicity -- and it always ends with the same question: "Why do I even bother?" The fact is that millions of dollars worth of publicity is available to anyone who knows how to get it. One person I know who has the best batting average at getting publicity is Paul Krupin. Paul's PR client list consists of the largest roster of rags-to-riches people and companies ever to be assembled in one place. Paul reveals the sobering fact that 90% or more of the news releases received by editors end up in the trash. According to Paul, nothing annoys busy editors more than news releases that are poorly written. More particularly, there are 3 mistakes -- and these are serious, fatal errors that most people make with news releases. 1) Your news releases talk about you too much. They say me, me, me -- or my product, my product, my product. 2) Your news releases are an advertisement. They sell, sell, sell. 3) You're sending your news releases to the wrong media. Okay, so you've made some or all of these mistakes at one time or another. But don't worry, it's not just you. Most people fail to focus on the needs of the editor. They don't create information that is aimed at the editor's audience. So they fail to get the editor's attention, and ultimately fail to get publicity. How then can you make sure that your news release does not end up as a statistic? Your news release should be about one thing only -- news. If you have a newsworthy angle, it hooks the editor into reading every word of your news release. Make the subject of your headline sound as big and as startling as possible. You need to make a huge impact because you just don't know what other news releases you may be competing against at any given time. Your product can then ride on the strength of the news angle. Use the soft sell approach so that your news release will not be regarded as an advertisement. Never tell the whole story in your news release. Instead, generate a curiosity that must be satisfied. This is the principle of cognitive dissonance that I teach in-depth in 1001 Killer Internet Marketing Tactics. If you create dissonance in the mind of the editor with an unanswered question, the editor must resolve that conflict by seeking the answer; i.e., by calling you. Before you send out your news releases, hand pick your target media with surgical precision. This is crucial. Getting publicity is not a numbers game. It's not how many copies of your news release you can broadcast at once, but whom you send it to that matters. The most well-crafted news release will be trash-bound if you send it to the wrong segments of the media. Do yourself a big favor. Do not read those mediocre how-to books on publicity that are available everywhere. The only thing you'll learn from them is how to get your news release thrown into the trash. My theory is that a few decades ago, some misguided person from the school of "Those who can, do -- those who can't, teach" wrote a book on how to write news releases. Then someone else took the same myths and fallacies, and wrote yet another version of the book. Pretty soon, there was a flood of how-to books on publicity -- all rehashing the same old dreary methods that simply don't work. Instead, study the PR campaigns of those who have been extremely successful at getting publicity. Study their news releases to find elements that you can emulate for your purposes. Find out the media targets they sent their releases to. It is immensely easier, faster, and less expensive to learn, model, and achieve success by following in the footsteps of those who have been successful than it is to learn how to succeed by trial and error. Don't buy into publicity theory. Go with the hard facts -- those strategies that have been proven to work. Paul Krupin is a guy who's made all the mistakes that can possibly be made in seeking publicity. As a result, he has amassed an entirely unique approach to publicity, most of which is light years ahead of all other information that you've read on the subject. Paul has emerged as one of the leading PR and Media Consultants, and has authored the definitive guide to achieving publicity, "Trash Proof News Releases." <a href="YOUR AFFILIATE LINK">Trash Proof News Releases</a>

Text Version

"Would You Rather Be Rich or Famous? This is Not a Trick Question" by Mark Joyner "Champagne wishes and caviar dreams..." Our fascination with the "Lifestyles of the Rich and Famous" kept us riveted to the TV screen for 9 years as Robin Leach entertained us with mouth-watering glimpses of how the rich and famous live. Most of us yearn for wealth and fame, and yet secretly believe that those commodities are beyond our reach -- that they are reserved for others, not us. What if I told you that most of the rich and famous people in the world became rich and famous simply because they knew how to ethically influence the media? And what if I told you that if you could learn their publicity secrets, wealth and fame are yours for the asking? The truth is, there is no method more powerful or less costly for creating fame or fortune than publicity Publicity starts with a news release. The news release is one of the world's best marketing tools, but is also that wretched thing that often shatters the hopes of all who dare to seek publicity. But stick with me and I'll show you how to get the upper hand that will put you far ahead of all others who have tried and failed. Most experienced business people have a story to tell about their attempts at getting publicity -- and it always ends with the same question: "Why do I even bother?" The fact is that millions of dollars worth of publicity is available to anyone who knows how to get it. One person I know who has the best batting average at getting publicity is Paul Krupin. Paul's PR client list consists of the largest roster of rags-to-riches people and companies ever to be assembled in one place. Paul reveals the sobering fact that 90% or more of the news releases received by editors end up in the trash. According to Paul, nothing annoys busy editors more than news releases that are poorly written. More particularly, there are 3 mistakes -- and these are serious, fatal errors that most people make with news releases. 1) Your news releases talk about you too much. They say me, me, me -- or my product, my product, my product. 2) Your news releases are an advertisement. They sell, sell, sell. 3) You're sending your news releases to the wrong media. Okay, so you've made some or all of these mistakes at one time or another. But don't worry, it's not just you. Most people fail to focus on the needs of the editor. They don't create information that is aimed at the editor's audience. So they fail to get the editor's attention, and ultimately fail to get publicity. How then can you make sure that your news release does not end up as a statistic? Your news release should be about one thing only -- news. If you have a newsworthy angle, it hooks the editor into reading every word of your news release. Make the subject of your headline sound as big and as startling as possible. You need to make a huge impact because you just don't know what other news releases you may be competing against at any given time. Your product can then ride on the strength of the news angle. Use the soft sell approach so that your news release will not be regarded as an advertisement. Never tell the whole story in your news release. Instead, generate a curiosity that must be satisfied. This is the principle of cognitive dissonance that I teach in-depth in 1001 Killer Internet Marketing Tactics. If you create dissonance in the mind of the editor with an unanswered question, the editor must resolve that conflict by seeking the answer; i.e., by calling you. Before you send out your news releases, hand pick your target media with surgical precision. This is crucial. Getting publicity is not a numbers game. It's not how many copies of your news release you can broadcast at once, but whom you send it to that matters. The most well-crafted news release will be trash-bound if you send it to the wrong segments of the media. Do yourself a big favor. Do not read those mediocre how-to books on publicity that are available everywhere. The only thing you'll learn from them is how to get your news release thrown into the trash. My theory is that a few decades ago, some misguided person from the school of "Those who can, do -- those who can't, teach" wrote a book on how to write news releases. Then someone else took the same myths and fallacies, and wrote yet another version of the book. Pretty soon, there was a flood of how-to books on publicity -- all rehashing the same old dreary methods that simply don't work. Instead, study the PR campaigns of those who have been extremely successful at getting publicity. Study their news releases to find elements that you can emulate for your purposes. Find out the media targets they sent their releases to. It is immensely easier, faster, and less expensive to learn, model, and achieve success by following in the footsteps of those who have been successful than it is to learn how to succeed by trial and error. Don't buy into publicity theory. Go with the hard facts -- those strategies that have been proven to work. Paul Krupin is a guy who's made all the mistakes that can possibly be made in seeking publicity. As a result, he has amassed an entirely unique approach to publicity, most of which is light years ahead of all other information that you've read on the subject. Paul has emerged as one of the leading PR and Media Consultants, and has authored the definitive guide to achieving publicity, "Trash Proof News Releases." YOUR AFFILIATE LINK

Article # 2
How to Write Press Releases that Get Published

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How to Write Press Releases that Get Published by Paul Krupin Do you want to know the secret of writing a news release that will get published? Here it is: My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients: "Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads." Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity. A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff. Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do. Few people who write a news release really think about what they want the editor to do after they receive and read a news release. I’ve been sending out news releases for people for almost 22 years, and most of the people who come to me initially write detailed book reviews or commercial news and web site announcements, not short ideas for articles intended to attract editors’ attention and get a dialog going that results in a feature story published. I often have to tell them to start over or shift gears. A lot has to do with the content and quality of the book, product service or web site, but let's just assume that you've written the be-all, end-all of whatever subject in your field. This is the ultimate sensation. The only thing anyone will ever need or want. You're all charged up and revved up to go. Now what... A Publicity Plan! Yes! A Publicity Plan. First, establish your goals for the release. Write them down. Memorize them. Sleep on it. Wake up and think about them some more. Remember you have to integrate your marketing with your PR and keep it all within your budget. So identify what you have available and write down how much you want to spend -- and on what -- and when -- and with whom. Let's assume your goal is getting the word out about your product. It could be an initial announcement. It could be part of a year-long monthly campaign to a well targeted media list (again and again to get name recognition). Look at your schedule and see that this week your task is at hand. You want to get an article published in as many places as possible, to feed sales, acquire name recognition, drive web traffic, all of the above, or whatever. These are common goals. Now it’s time to be more specific. Narrow your options and tighten the true alternatives you wish to seriously consider. Think strategically. Narrow the goals and keep it as simple as can be. Whatever your specific publicity goals, you need to be mindful of the types of news releases that can be written: · Print releases for feature stories · Op-Eds Tips articles Event announcements Radio and TV interview releases Product or services releases Query letters Internet News Releases E-mail news releases All these can produce publicity success. But writing each type of release entails arraying different information into a different format and style of presentation. Each release has a different purpose and asks the editor or producer to take a different action. And doing any of these well in order to succeed is a daunting challenge. Every year I complete a qualitative review of our custom news distribution and the relative success people have been having in getting published as a result of sending fax and e-mail news releases. We analyze this data to see what works and what doesn’t work. We ask our clients what got published and where, and how much publicity or success they experienced as a result. While this is by no means statistically definitive, it is nonetheless useful. We've seen one page releases sent to targeted media lists result in successful publicity (defined loosely as having resulted in either wide national publicity, a significant number > 35, top national interviews or bookings, or profit) for book authors, publishing companies, product firms, and government agencies, whose one-page news releases took one of the following approaches. So no matter what type of news release you write, you will increase your chances of success if it incorporates one or more of the following. Here's what appears to be working the best: · human interest angles -- particularly with heartwarming anecdotal stories that reveal deep emotion or feelings with bright, colorful word pictures, and enriched sensory experience interpersonal relationships on difficult or controversial issues -- focus on love, sex, money, communications between men and women, parents and children, companies, and employees, government and individuals, tips articles advice and tactics excerpted from books, ten commandments, ten tips, etc. unusual events -- unique personal accomplishments, unusual creative ideas humor and wisdom, fun and tragedy really new and unique products or books Internet innovations and developments politically and socially important editorial tie - in articles holiday and event tie in articles At least in my humble opinion, for those of you writing news releases or seeking publicity, your chances of success are likely to be increased if you follow one of these formats. Even when you do, you will maximize your success if you give the editor a "local news angle". Localizing news releases maximizes the publication of your release in weekly and daily newspapers. The easiest publicity to get is the announcement of a local event with a distinct local human interest angle. You don’t have to do the editors work for him, but the idea that the news release can be easily adapted to appeal to local needs must be very clear. Sometimes getting national publicity is harder, especially in mainstream publications. You need to have a news angle that has some interest at a national level. You also will compete against everyone else vying for attention in the nation, and you have to distinguish why your release is worth publishing over others. You can make your job easier and be more successful by breaking your national media lists into geographically distinct areas and localizing the release. You can create custom media lists on the Internet at the Internet to Media Fax: Click Here. Even once you've identified you target media, settled on a type of news release, it all comes down to writing the actual release. Assuming you are aiming at print (radio/tv releases are a different animal) -- here's my advice. Bottom line -- find out what works specifically in the media you want to be in and use my special simple technique for publicity and news release success. The Identify, Imitate and Innovate Technique Go to a newsstand, and pick up the latest issues of every relevant magazine or publication you can find. The ones you want to be in. Spend at least . Then dissect each magazine for book articles. Use yellow stickies, or cut these out and make a scrapbook. Study the publications closely and see how they write book articles and reviews. Make a list of the headlines. Study the style, length, focus, content, word choice. Then start writing by imitating the articles you see. Remember most of the small articles (which are the easiest to get published are one page 200 words. Then Innovate it. Re-write it fifteen times. Make it Short and Snappy. Vary the character of your news release to the media you are aiming at. You've written the end all of all books in the field. Or you’ve created the best product in the world. This is the ultimate sensation. The only book or product anyone will ever need. Get enthused. Now tell people why you are enthused in 150 to 200 words. Read it out loud as if you were live on the air -- see if it sounds good. By the way, good short articles in newspapers and magazines are often read on radio stations and on talk shows every day, especially on morning radio talk shows. This has happened to me. Listen closely when it happens. Remember what the radio announcer is doing. He's reading a paper or magazine on the air. Wow -- a force multiplier effect. Like being seen on Oprah and getting asked to do an interview with People magazine (This happened to my client Courtney Garton. You can see the 7/27/98 edition of People magazine). It also happened to my client Ms. Karen Derrico, author of Unforgettable Mutts. She did an interview on a small radio station in New York City, and was heard by William Safire, who then wrote about the Million Mutt March on Mother’s day in Washington DC in his column in the New York Times. A news release has to sing to you before you send it to me, if I am to make you the best possible custom targeted media list I possibly can. Best way I know to make it right is to follow in the footsteps of the successful before you. Paul J. Krupin is one of the leading PR and Media Consultants, and is the author of the best selling ebook "Trash Proof News Releases") <a href="YOUR AFFILIATE LINK">Trash Proof News Releases</a>

Text Version

How to Write Press Releases that Get Published by Paul Krupin Do you want to know the secret of writing a news release that will get published? Here it is: My secret for publicity success, developed from rigorous self assessment, after having sent out over a million faxed news releases on behalf of over 2,000 clients: "Tell me a story, give me a local news angle, touch my heart (make me laugh or cry), hit me in my pocketbook, make my stomach turn over, or grab my gonads." Do this as many times as possible in a one page news release in 30 seconds or less and you will succeed in getting publicity. A few years ago I spoke at the National Public Relations Society meetings in Omaha. I found out that most publicists at most big PR firms don't have a real clue about how to write a news release to get news coverage. They write corporate fluff. Rarely do you see them create something that makes an editor drop what he’s doing and pick up the phone and call. And yet this is what you want an editor to do. Few people who write a news release really think about what they want the editor to do after they receive and read a news release. I’ve been sending out news releases for people for almost 22 years, and most of the people who come to me initially write detailed book reviews or commercial news and web site announcements, not short ideas for articles intended to attract editors’ attention and get a dialog going that results in a feature story published. I often have to tell them to start over or shift gears. A lot has to do with the content and quality of the book, product service or web site, but let's just assume that you've written the be-all, end-all of whatever subject in your field. This is the ultimate sensation. The only thing anyone will ever need or want. You're all charged up and revved up to go. Now what... A Publicity Plan! Yes! A Publicity Plan. First, establish your goals for the release. Write them down. Memorize them. Sleep on it. Wake up and think about them some more. Remember you have to integrate your marketing with your PR and keep it all within your budget. So identify what you have available and write down how much you want to spend -- and on what -- and when -- and with whom. Let's assume your goal is getting the word out about your product. It could be an initial announcement. It could be part of a year-long monthly campaign to a well targeted media list (again and again to get name recognition). Look at your schedule and see that this week your task is at hand. You want to get an article published in as many places as possible, to feed sales, acquire name recognition, drive web traffic, all of the above, or whatever. These are common goals. Now it’s time to be more specific. Narrow your options and tighten the true alternatives you wish to seriously consider. Think strategically. Narrow the goals and keep it as simple as can be. Whatever your specific publicity goals, you need to be mindful of the types of news releases that can be written: · Print releases for feature stories · Op-Eds Tips articles Event announcements Radio and TV interview releases Product or services releases Query letters Internet News Releases E-mail news releases All these can produce publicity success. But writing each type of release entails arraying different information into a different format and style of presentation. Each release has a different purpose and asks the editor or producer to take a different action. And doing any of these well in order to succeed is a daunting challenge. Every year I complete a qualitative review of our custom news distribution and the relative success people have been having in getting published as a result of sending fax and e-mail news releases. We analyze this data to see what works and what doesn’t work. We ask our clients what got published and where, and how much publicity or success they experienced as a result. While this is by no means statistically definitive, it is nonetheless useful. We've seen one page releases sent to targeted media lists result in successful publicity (defined loosely as having resulted in either wide national publicity, a significant number > 35, top national interviews or bookings, or profit) for book authors, publishing companies, product firms, and government agencies, whose one-page news releases took one of the following approaches. So no matter what type of news release you write, you will increase your chances of success if it incorporates one or more of the following. Here's what appears to be working the best: · human interest angles -- particularly with heartwarming anecdotal stories that reveal deep emotion or feelings with bright, colorful word pictures, and enriched sensory experience · interpersonal relationships on difficult or controversial issues -- focus on love, sex, money, communications between men and women, parents and children, companies, and employees, government and individuals, tips articles advice and tactics excerpted from books, ten commandments, ten tips, etc. unusual events -- unique personal accomplishments, unusual creative ideas humor and wisdom, fun and tragedy really new and unique products or books Internet innovations and developments politically and socially important editorial tie - in articles holiday and event tie in articles At least in my humble opinion, for those of you writing news releases or seeking publicity, your chances of success are likely to be increased if you follow one of these formats. Even when you do, you will maximize your success if you give the editor a "local news angle". Localizing news releases maximizes the publication of your release in weekly and daily newspapers. The easiest publicity to get is the announcement of a local event with a distinct local human interest angle. You don’t have to do the editors work for him, but the idea that the news release can be easily adapted to appeal to local needs must be very clear. Sometimes getting national publicity is harder, especially in mainstream publications. You need to have a news angle that has some interest at a national level. You also will compete against everyone else vying for attention in the nation, and you have to distinguish why your release is worth publishing over others. You can make your job easier and be more successful by breaking your national media lists into geographically distinct areas and localizing the release. You can create custom media lists on the Internet at the Internet to Media Fax: Click Here. Even once you've identified you target media, settled on a type of news release, it all comes down to writing the actual release. Assuming you are aiming at print (radio/tv releases are a different animal) -- here's my advice. Bottom line -- find out what works specifically in the media you want to be in and use my special simple technique for publicity and news release success. The Identify, Imitate and Innovate Technique Go to a newsstand, and pick up the latest issues of every relevant magazine or publication you can find. The ones you want to be in. Spend at least . Then dissect each magazine for book articles. Use yellow stickies, or cut these out and make a scrapbook. Study the publications closely and see how they write book articles and reviews. Make a list of the headlines. Study the style, length, focus, content, word choice. Then start writing by imitating the articles you see. Remember most of the small articles (which are the easiest to get published are one page 200 words. Then Innovate it. Re-write it fifteen times. Make it Short and Snappy. Vary the character of your news release to the media you are aiming at. You've written the end all of all books in the field. Or you’ve created the best product in the world. This is the ultimate sensation. The only book or product anyone will ever need. Get enthused. Now tell people why you are enthused in 150 to 200 words. Read it out loud as if you were live on the air -- see if it sounds good. By the way, good short articles in newspapers and magazines are often read on radio stations and on talk shows every day, especially on morning radio talk shows. This has happened to me. Listen closely when it happens. Remember what the radio announcer is doing. He's reading a paper or magazine on the air. Wow -- a force multiplier effect. Like being seen on Oprah and getting asked to do an interview with People magazine (This happened to my client Courtney Garton. You can see the 7/27/98 edition of People magazine). It also happened to my client Ms. Karen Derrico, author of Unforgettable Mutts. She did an interview on a small radio station in New York City, and was heard by William Safire, who then wrote about the Million Mutt March on Mother’s day in Washington DC in his column in the New York Times. A news release has to sing to you before you send it to me, if I am to make you the best possible custom targeted media list I possibly can. Best way I know to make it right is to follow in the footsteps of the successful before you. Paul J. Krupin is one of the leading PR and Media Consultants, and is the author of the best selling ebook "Trash Proof News Releases") YOUR AFFILIATE LINK

Article # 3
Ten Hot Tips For Using E-Mail To Get News Coverage For Business

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Ten Hot Tips For Using E-Mail To Get News Coverage For Business by Paul Krupin As publisher of The US All Media E-Mail Directory and electronic database, I know many people can benefit from seeing some techniques and guidelines I've developed on how to get news coverage from using e-mail. to get publicity with the media. Articles can enhance your visibility, name recognition, reputation as an expert, and position in your industry. But there are some tricks of the trade that are developing in this really new marketing technique. E-Mail PR is not hard to learn, and the benefits are substantial. <h3>The Golden Rule: Target & Personalize.</h3> My experience is there are several essential rules that publicists must abide by in submitting e-mail to the media if they are to avoid the wrath of the recipients and maintain their credibility and reputation as a credible PR practitioner. Here's my "10 Commandments for Sending E-Mail to The Media": <ol> <li>Think, think, think before you write. Ask yourself why you are writing, and what are you trying to accomplish by writing. Put yourself in the position of the person reading your message. You are a busy media professional. What would you do upon receiving your message? Publish it or toss it? <li>Target narrowly and carefully. Go for the quality contacts and not the quantity. Don't broadcast a query or news release or announcement to irrelevant media. Pick out your target media carefully, based on the industry or readership of the specific media you are targeting. Study the media your are writing to. Write the way the editors write. Make it easy for them to use your submittal. <li>Keep it short. Trim your e-mail message so that it fills one to three screens. Keep it three to four paragraphs tops. Don't try to sell the media your product. Do try to get their interest and make a request for more information. <li>Keep the subject and content of your message relevant to your target -- it's got to be newsworthy and timely. The subject should intrigue them enough to read your message. I prefer presenting and proposing problem-solving articles which advocate the benefits or techniques associated with a strategy, technique, product or service. This article is an example. <li>If you are seeking publicity for a product or service, or want to get reviews for a new book or software, use a two-step approach. Query with a hook and news angle before transmitting a news release, or an article, or offer to send a review copy to those who request it. To avoid angry replies and complaints about unsolicited e-mail send a very brief e-mail requesting their permission to send them a release before actually doing so. <li>Tailor the submittal to the media editorial style or content. Go to a library, read it online, or write and ask for a free media kit and a sample copy of the magazine or journal. Study the style and content of the media. Then write the way they like it. Seek to develop a longer term relationship as a regular contributor. <li>Address each e-mail message separately to an individual media target. Take your time and personalize each e-mail. Don't ever send to multiple addresses. It's the easiest way to get deleted without being read. <li>Reread, reread, and reread and rewrite, rewrite, rewrite before you click to send. <li>Be brutally honest with yourself, and with your media contacts. Don't make claims about your product or service you can't prove. <li>Follow-up in a timely manner, with precision writing and professionalism.</li> </ol> Welcome to the World of Electronic Commerce. Remember though, there are real people at the receiving end, and your success with the media depends on your respecting the media and being courteous, and your credibility, reputation and performance. Good luck and prosper. It is not hard to garner news coverage if you take your time and do a careful job. The benefits can be phenomenal. E-mail is a good way to make the most of limited funds. You can work locally, regionally, or nationally, and all you need is a computer with an Internet connection and e-mail. Just remember, you can and should use e-mail to get news coverage for your business, but you shouldn't rely on e-mail alone. When used together with conventional PR (mail, paper, phone and fax), you get the maximum effect. You cultivate relationships with media by becoming known as a valuable contributor. You give them what their readers want, they give you the free publicity. Paul J. Krupin (author of the best selling ebook “<a href="YOUR AFFILIATE LINK">Trash Proof News Releases</a>”) is an acknowledged authority on PR and Media, with over 2,000 top-notch clients. In his book Paul Krupin reveals the secrets on how you can get the publicity you deserve so that your product or business will benefit tremendously from the media exposure.

Text Version

Ten Hot Tips For Using E-Mail To Get News Coverage For Business by Paul Krupin As publisher of The US All Media E-Mail Directory and electronic database, I know many people can benefit from seeing some techniques and guidelines I've developed on how to get news coverage from using e-mail. It's amazing but true, you can use e-mail to get publicity with the media. Articles can enhance your visibility, name recognition, reputation as an expert, and position in your industry. But there are some tricks of the trade that are developing in this really new marketing technique. E-Mail PR is not hard to learn, and the benefits are substantial. The Golden Rule: Target & Personalize. My experience is there are several essential rules that publicists must abide by in submitting e-mail to the media if they are to avoid the wrath of the recipients and maintain their credibility and reputation as a credible PR practitioner. Here's my "10 Commandments for Sending E-Mail to The Media" 1. Think, think, think before you write. Ask yourself why you are writing, and what are you trying to accomplish by writing. Put yourself in the position of the person reading your message. You are a busy media professional. What would you do upon receiving your message? Publish it or toss it? 2. Target narrowly and carefully. Go for the quality contacts and not the quantity. Don't broadcast a query or news release or announcement to irrelevant media. Pick out your target media carefully, based on the industry or readership of the specific media you are targeting. Study the media your are writing to. Write the way the editors write. Make it easy for them to use your submittal. 3. Keep it short. Trim your e-mail message so that it fills one to three screens. Keep it three to four paragraphs tops. Don't try to sell the media your product. Do try to get their interest and make a request for more information. 4. Keep the subject and content of your message relevant to your target -- it's got to be newsworthy and timely. The subject should intrigue them enough to read your message. I prefer presenting and proposing problem-solving articles which advocate the benefits or techniques associated with a strategy, technique, product or service. This article is an example. 5. If you are seeking publicity for a product or service, or want to get reviews for a new book or software, use a two-step approach. Query with a hook and news angle before transmitting a news release, or an article, or offer to send a review copy to those who request it. To avoid angry replies and complaints about unsolicited e-mail send a very brief e-mail requesting their permission to send them a release before actually doing so. 6. Tailor the submittal to the media editorial style or content. Go to a library, read it online, or write and ask for a free media kit and a sample copy of the magazine or journal. Study the style and content of the media. Then write the way they like it. Seek to develop a longer term relationship as a regular contributor. 7. Address each e-mail message separately to an individual media target. Take your time and personalize each e-mail. Don't ever send to multiple addresses. It's the easiest way to get deleted without being read. 8. Reread, reread, and reread and rewrite, rewrite, rewrite before you click to send. 9. Be brutally honest with yourself, and with your media contacts. Don't make claims about your product or service you can't prove. 10. Follow-up in a timely manner, with precision writing and professionalism. Welcome to the World of Electronic Commerce. Remember though, there are real people at the receiving end, and your success with the media depends on your respecting the media and being courteous, and your credibility, reputation and performance. Good luck and prosper. It is not hard to garner news coverage if you take your time and do a careful job. The benefits can be phenomenal. E-mail is a good way to make the most of limited funds. You can work locally, regionally, or nationally, and all you need is a computer with an Internet connection and e-mail. Just remember, you can and should use e-mail to get news coverage for your business, but you shouldn't rely on e-mail alone. When used together with conventional PR (mail, paper, phone and fax), you get the maximum effect. You cultivate relationships with media by becoming known as a valuable contributor. You give them what their readers want, they give you the free publicity. Paul J. Krupin (author of the best selling ebook "Trash Proof News Releases") is an acknowledged authority on PR and Media, with over 2,000 top-notch clients. In his book Paul Krupin reveals the secrets on how you can get the publicity you deserve so that your product or business will benefit tremendously from the media exposure. YOUR AFFILIATE LINK

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