How to Control The "Command Center" In Your Prospect's Mind

(Or “Another Lesson From The Secret Notebook of a
Hypnotic Copywriter”)
by Joe Vitale

Here's a million-dollar secret I've never shared with
anyone before. When you use it, you will get inside
your prospects' heads and manipulate their thinking to
get them to do what you want---including sending you
money right now for your product or service. Sound hard
to believe? Keep reading and I'll prove my point to
you.

Right now, as you read these words, you are practicing
the very thing I'm going to describe. Centuries ago
people read books by moving their lips. Over time---and
probably due to complaints from the family---people
learned to close their mouths. But virtually all people
still read the letters you send them by saying the
words in their head, almost as if they were speaking
them out loud, but in reality speaking only to
themselves. You're probably doing it right now.

You are, aren't you? It doesn't reflect anything about
your intelligence. It's how most of us read. I read
more than most people and I still read the same way you
do, "mouthing" the words in my head. It's how most of
us humans accept the written word. Relax. You're
normal.

Why is this important?

Because this is a way for you to plant hypnotic
commands right into the skulls of people. This is
staggering power. When people read your sales letter,
you are, in essence, right INSIDE the head of the very
person you want to persuade. They are speaking your
words---your commands, if you do this right---to
themselves. You are in their "command center." 

Think of the power you have!

Unless you've taken a speed reading course---which
teaches you to scan pages and avoid seeing single
words---you are like everyone else: Hearing what I want
you to hear right now, in your own mind. In reality,
I'm in your head! What am I going to make you do?! Buy
my books? Hire me to write copy for you? Make you go
out with me and do my bidding? Hmmmmmm.

You can imagine the kind of power this gives me, and
can give you once you learn how to do it, too. And
that's what I am going to give you a quick-start lesson
in: How to control your prospect's mind.

First: You need to accept that people are reading your
sales letters (or ads, memos, email, web copy, etc.) by
pronouncing your words in their heads. This means you
are in the "forbidden zone" and ready to re-wire their
brains. 

Second: Keep in mind that as people read, they think.

You are doing it right now and you have been doing it
throughout this article. You are talking to yourself as
you read. You are thinking. 

People read your words and also ask questions, as if
you were there to answer them. Your job as a Hypnotic
Writer is to anticipate those questions and answer
them. Do so and people will follow your commands.

Are you with me? As I mentioned earlier, I've never
discussed this concept before because I felt it was too
damn powerful to release. But when Mark Joyner asked me
to expand on the material in my best-selling "Hypnotic
Writing" series of books, I figured I owed the man my
ace in the hole. 

Here it is!

And here's how it works:

You write your sales letter with all the hypnotic
writing skills you learned from my books. You use every
trick you've learned to grab and hold attention, build
desire, and lead to a strong close, because you know
that's how you create truly hypnotic writing. 

And AS you write, you are also asking yourself, "What
is my reader thinking right now?" This is much like
trying to handle objections in a traditional sales
call. The difference is, you are doing this in writing.

Your customer isn't standing in front of you. He or she
may be thousands of miles away.

But that person is reading your words---voicing those
words of yours in their head---and that person is
asking him or herself questions. Anticipate them and
answer them and you will up the odds in creating a
sales letter that easily persuades.

Let me explain this another way: Hypnotists know that
you will obey their commands as long as you don't
already have a counter-suggestion in you to the
contrary. They can tell you to "Go open the window,"
and you will do just that UNLESS you have a
counter-thought, such as, "But it's cold outside" or "I
don't have a good reason to open the window."

This same dynamic goes on inside your readers. You can
tell them to "Send me money now for my new gizmo," and
they will do exactly that UNLESS they have
counter-thoughts (read objections) in them. As you
probably know, most of your readers will have
counter-thoughts. Your job is to anticipate them and
answer them and THEN give your command. 

I use this little known hypnotic skill in all my sales
letters. 

I work hard to create a headline that relays a benefit
in a curious way. I sweat to write an opening that
yanks attention from wherever it was, to my words. And
then I use this "hypnotic dialogue process" to write
the letter. 

In other words, I write my letter while pretending to
talk to one person about my product or service. In a
real way, I'm talking to myself. As I "talk" on the
page, I imagine what my prospect will ask next. It's a
dialogue in my mind. But the truth is, that same
dialogue will end up in my prospect's mind if I do this
right. You've been doing it throughout this article.

You've been reading my words and asking yourself
questions. Right?

Throughout the writing of this article, I kept asking
myself, "What will he ask?" By anticipating your
questions, I could handle them in a persuasive way. I
could, in short, lead you to my way of thinking and to
doing what I want. 

For example, right after my opening paragraph, I wrote,
"Sound hard to believe?" I placed the question there
because that's probably exactly where you ASKED the
question in your own mind. You read my opening
lines---about my big promise to show you how to get
people to send you money---and inside yourself you said
something like, "That's pretty hard to believe. Prove
it." 

And right there, right on cue, comes my question. I
anticipated your thoughts and answered them by using
the dialogue process. And what did I install in your
mind while you were reading?

Go back through this article and see if you can find
this "dialogue process" at work. And then notice what
you do next, because that action will reflect the
command I secretly embedded in you. And now that your
objections are handled, you have little choice but to
act on it, or not.