The Power Of Subconscious Marketing!
by Larry Dotson

When you persuade your prospect's subconscious
mind to do something, their conscious mind will
usually follow. This is true even if the conscious mind
disagrees with the subconscious.

For example, your prospect may make a conscious
choice not to buy your book on getting over shyness
until his subconscious mind suddenly imagines himself
meeting and talking to the girl of his dreams with
confidence and without being shy.

We've all experienced that same buying pattern
thousands of times. Your subconscious mind changed
your conscious mind's decision not to buy. How
many times have you bought something that logically
you knew you could not afford, but subconsciously
you imagined the pleasure and positive emotions you
would receive as a result of buying?

The subconscious mind can be persuaded by many
things like visuals, imagination, rhythm, repetition,
emotions, etc. The conscious mind usually deals with
logic, words, numbers, problem solving, etc.

You may not realize it but your subconscious mind
is being influenced when you watch TV shows,
commercials, listen to music, daydream, read a story
or find out information, look at art or a picture, etc.

Whatever your subconscious mind is focused on it
will believe, whether it's real or false. The subconscious
mind isn't choosy, it accepts any information directly
or indirectly through our five senses and stores it. It
even records background noises, conversations and
visuals you’re not even aware of.

So, as a business, your main goal is to bypass your
prospect's conscious mind and persuade their
subconscious mind so that eventually, the subconscious
"desire" will win.