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Advertising Headlines That Make You Rich
David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and his new ebook shows you exactly how to adapt proven money-making headlines to your business. Click here to learn more about Advertising Headlines That Make You Rich.

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This ebook makes it unnecessary to write another headline ever again.
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Articles
All you have to do is copy the article you want below and paste it on your website, in your newsletter, or send it to your friends. When you copy the article, don't forget to include the resource box at the bottom of the article. Your affiliate ID needs to be inserted.

Additionally, if you have an e-zine or newsletter, you can feature this article. You can also offer the article as a "free report" in forums and newsgroups (no spamming please), and load it into your autoresponder to be delivered automatically to those who request it.

Article # 1
The Secret Behind Million-Dollar Ads

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The Secret Behind Million-Dollar Ads by David Garfinkel Want a little secret to turn your advertising into an irresistible magnet for customers? <O:P> </O:P> Dale Carnegie knew the secret, and that’s one reason his book, How to Win Friends and Influence People, has sold more than 15 million copies. In fact, British Airways recently named it, “The Business Book of the 20th Century.” <O:P> </O:P> It’s a great book. But if Dale had titled it “How to Remember People’s Names and Curb Your Incessant Urge to Argue,” do you think it would have sold as well? Probably not. There’s great power in good titles.<O:P> </O:P> What you may not realize is the words “How to Win Friends and Influence People” are not only the title of the book. Those words were also the headline of a mail-order ad, which sold the book. The ad ran successfully for many years and sold hundreds of thousands of copies. <O:P> </O:P> So what does this have to do with turning your advertising into an irresistible customer magnet? <O:P> </O:P> Here’s what. Behind the title and headline is a “secret code” that makes it powerful. Dale knew it. Great advertising copywriters know it. And now, you’re going to know it, too. <O:P> </O:P> The “secret code” is actually a generic formula that gets attention and creates desire in your prospect’s mind. Every winning headline has a unique generic formula hidden inside. Here’s the formula in Dale Carnegie’s book title and headline: <O:P> </O:P> How to _____ and _____. <O:P> </O:P> Let’s see the formula at work. Say you are an executive recruiter, and you help companies find new executives. In reality, your biggest problem is finding the executive candidates in the first place. So, to increase your group of candidates, you decide to run an ad in your local business journal. Here’s how you could use this formula to write a headline for your ad: <O:P> </O:P> <h2>How to Get a Better Job and Make More Money <O:P> </O:P> </h2> …and right after reading that headline, anyone who’s even a little interested would want to read your ad immediately. Then, if your copy (text) is even halfway decent, you’d get plenty of calls. <O:P> </O:P> Or, let’s say you run a martial arts school. Here’s how you could apply the formula in an advertising headline to get you new students: <O:P> </O:P> <h2>How to Stay Fit and Protect Yourself <O:P> </O:P> </h2> Do you see how powerful that is? You’ve just zeroed-in on people who are likely to be interested in learning martial arts. <O:P> </O:P> The brutal reality of advertising: An ad with a good headline and even mediocre copy will get you a response and generate sales. But with a poor headline, even the most brilliant copy will get you little or no response. Why? Because without a good headline to get their attention, most people won’t read any further. <O:P> </O:P> The good news is, once you have identified a good headline that works in one industry or market, you can adapt it (like we did with the Dale Carnegie headline, above) for your own business. Great headlines work as subject lines in emails, titles on Web pages, and of course as headlines in print ads and sales letters. Great headlines will literally transform your sales. <O:P> </O:P> How does this work in today’s economy? <O:P> </O:P> Recently a client asked me to help him introduce a new service to Internet Service Providers. (Note: To understand what you are about to read, you should know that ISPs call their suppliers “backbone providers.”) I wrote a direct mail letter and my client sent it out to ISPs. Because my client was revealing new information his prospects hadn’t heard before, we used the following “teaser headline” on the front of the envelope: <O:P> </O:P> <h2>What Your Backbone Provider Isn’t Telling You <O:P> </O:P> </h2> Was this an entirely original headline? No. I had seen a similar “teaser headline” on a successful mailing to promote an investment newsletter: <O:P> </O:P> <h2>What Your Broker Isn’t Telling You About High-Tech Stocks <O:P> </O:P> </h2> So I merely identified the “secret code” in the original winning headline, and applied it to my client’s market, ISPs. <O:P> </O:P> The response to the mailing was overwhelming! Nearly 10% of the entire ISP industry responded to our letter – and my client has added eight figures of new annual revenues as a result of the business that developed. <O:P> </O:P> I’m telling you this not to brag, but to point out the awesome power of good headlines. While many people spend hours and hours trying to come up with “the perfect headline” for their ads, there is an easier way. Find proven headlines that already work for another business in another industry, and adapt them to your business. <O:P> </O:P> Then prepare for a flood of new customers! David Garfinkel has been described as “the world’s greatest copywriting coach.” He’s a successful results-oriented copywriter and the author of “Advertising Headlines That Make You Rich,” which shows you how <a href="YOUR AFFILIATE URL">proven money-making headlines customized for your business</a> can increase your profits by 1700%.<O:P> </O:P>

Text Version

The Secret Behind Million-Dollar Ads by David Garfinkel Want a little secret to turn your advertising into an irresistible magnet for customers? Dale Carnegie knew the secret, and that's one reason his book "How to Win Friends and Influence People" has sold more than 15 million copies. In fact, British Airways recently named it, "The Business Book of the 20th Century." It's a great book. But if Dale had titled it "How to Remember People's Names and Curb Your Incessant Urge to Argue," do you think it would have sold as well? Probably not. There's great power in good titles. What you may not realize is the words "How to Win Friends and Influence People" are not only the title of the book. Those words were also the headline of a mail-order ad, which sold the book. The ad ran successfully for many years and sold hundreds of thousands of copies. So what does this have to do with turning your advertising into an irresistible customer magnet? Here's what. Behind the title and headline is a "secret code" that makes it powerful. Dale knew it. Great advertising copywriters know it. And now, you're going to know it, too. The "secret code" is actually a generic formula that gets attention and creates desire in your prospect's mind. Every winning headline has a unique generic formula hidden inside. Here's the formula in Dale Carnegie's book title and headline: How to _____ and _____. Let's see the formula at work. Say you are an executive Recruiter, and you help companies find new executives. In reality, your biggest problem is finding the executive candidates in the first place. So, to increase your group of candidates, you decide to run an ad in your local business journal. Here's how you could use this formula to write a headline for your ad: How to Get a Better Job and Make More Money …and right away anyone who's even a little interested would read your ad. Then, if your copy (text) is even halfway decent, you'd get plenty of calls. Or, let's say you run a martial arts school. Here's how you could apply the formula in an advertising headline to get you new students: How to Stay Fit and Protect Yourself Do you see how powerful that is? You've just zeroed-in on people who are likely to be interested in learning martial arts. The brutal reality of advertising: An ad with a good headline, and even mediocre copy, will get you a response and generate sales. But with a poor headline, even the most brilliant copy will get you little or no response. Why? Because without a good headline to get their attention, most people won't read any further. The good news is, once you have identified a good headline that works in one industry or market, you can adapt it (like we did with the Dale Carnegie headline, above) for your own business. Great headlines work as subject lines in emails, titles on Web pages, and of course as headlines in print ads and sales letters. Great headlines will literally transform your sales. How does this work in today's economy? Recently a client asked me to help him introduce a new service to Internet Service Providers. (Note: To understand what you are about to read, you should know that ISPs call their suppliers "backbone providers.") I wrote a direct mail letter and my client sent it out to ISPs. Because my client was revealing new information his prospects hadn't heard before, we used the following "teaser headline" on the front of the envelope: What Your Backbone Provider Isn't Telling You Was this an entirely original headline? No. I had seen a similar "teaser headline" on a successful mailing to promote an investment newsletter: What Your Broker Isn't Telling You About High-Tech Stocks So I merely identified the "secret code" in the original winning headline, and applied it to my client's market, ISPs. The response to the mailing was overwhelming! Nearly 10% of the entire ISP industry responded to our letter -- and my client has added eight figures of new annual revenues as a result of the business that developed. I'm telling you this not to brag, but to point out the awesome power of good headlines. While many people spend hours and hours trying to come up with "the perfect headline" for their ads, there is an easier way. Find proven headlines that already work for another business in another industry, and adapt them to your business. Then prepare for a flood of new customers! http://www.roibot.com/r_hl.cgi?IM7986_hlarttext1 ====================== David Garfinkel has been described as, "the world's greatest copywriting coach." He's a successful results oriented copywriter and the author of Advertising Headlines That Make You Rich, which shows you exactly how to adapt proven money-making headlines to your business. YOUR AFFILIATE LINK

Article # 2
Why Some Ads Fail Miserably While Others Succeed Wonderfully

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Why Some Ads Fail Miserably While Others Succeed Wonderfully by David Garfinkel The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help." Who I was talking to doesn't matter very much, because it could have been almost any of my prospects before they start working with me. That's because, statistically, most advertising doesn't work -- if by "work" you mean, bring in new business. Think about your own ads. Even if they already generate leads or create sales for you, don't you have the sneakin' suspicion they could be working a lot better? Here are two reasons why most ads don't work at all -- or if they work, why they deliver far less business than they could: 1. Most ads don't get the attention of your prospects. This is pretty basic. It is physically impossible for prospects to contact you unless they know about you, and if you're counting on them to find out about you from your advertising, then step one is for your ad to get your prospects' attention. Unfortunately, some ads actually do get attention, but… 2. These ads get the attention of your prospect in the wrong way. For an ad to generate a qualified lead or create an immediate sale, it must start off on the right foot. That "right foot" sets the right tone and invites a qualified prospect to call you. I just saw an ad in Newsweek that still has me wondering what it's about and why someone spent tens of thousands of dollars on it. (Bet it wasn't their own money.) The ad shows a boy on a bicycle flying through the air, out in the wilderness. The headline, in a semicircle, says, "They will always fall before they fly." Since I'm not a kid and I'm not a parent, it doesn't do much for me. But wait -- even if I were a parent or a kid, I still don't think this ad is going to sell me on anything that would make the advertiser any money. If I were a kid, the only thing this ad could sell me on is taking these kind of risks to annoy my parents. And if I were a parent, the only thing I can imagine this ad would sell me on is making sure my kid never rides his mountain bike in hilly terrain -- since, obviously, the kid in the picture is on a collision course with certain death. I've got to hand it to this ad in one department -- it's interesting. It got my attention. But that's as far as it got. The Headline's the Thing Let's get off this negative track and look at some ads that I am certain are making money. These are not from a glossy national magazine, but small ads from today's local newspaper. (By the way, small ads that run in the newspaper are usually paid for by the person who wrote them. And these ads get to the point and are likely to be profitable. Hmmm...I wonder if I'm noticing a trend here…) All I'm going to show you are the headlines of these ads. But I promise you, the headlines are all you need to see. Tell me if you can guess what each ad is about, and who its target market is: 1. "Lose 3-5 Pounds Per Week With the System Proven by Over 90,000 Successful Patients" 2. "Up to 40% Savings on Heating and Cooling Costs With a (Brand Name) Foam Roof" 3. "Men and Women -- Remove Unwanted Hair Today!" Now, I know what you're thinking. Not very clever. Not very hip. In fact, those headlines are downright boring! Hmmm. I have two things to say about that. First, if you have tried everything under the sun to lose 40 pounds and you are frustrated to the point of tears, then headline number 1 isn't that boring to you. (And I would say the same regarding people in the target market for headlines 2 and 3.) The second thing I want to say is, yes, and it's also pretty boring to stand in line at the bank waiting to make a large deposit into your business checking account. But you know what? Once you've gotten past that boredom barrier, it's actually sort of nice. You know? And here's some interesting news: A good headline on your ad will get you 90% of the way from the agony of defeat to the ecstasy of advertising success -- so you can deal with weighty issues like the boredom barrier and what to do with all that money. David Garfinkel has been described as, “the world’s greatest copywriting coach.” He’s a successful results-oriented copywriter and the author of Advertising Headlines That Make You Rich, which shows you how <a href="YOUR AFFILIATE LINK">proven money-making headlines customized for your business</a> can increase your profits by 1700%.<o:p>

Text Version

Why Some Ads Fail Miserably While Others Succeed Wonderfully by David Garfinkel The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help." Who I was talking to doesn't matter very much, because it could have been almost any of my prospects before they start working with me. That's because, statistically, most advertising doesn't work -- if by "work" you mean, bring in new business. Think about your own ads. Even if they already generate leads or create sales for you, don't you have the sneakin' suspicion they could be working a lot better? Here are two reasons why most ads don't work at all -- or if they work, why they deliver far less business than they could: 1. Most ads don't get the attention of your prospects. This is pretty basic. It is physically impossible for prospects to contact you unless they know about you, and if you're counting on them to find out about you from your advertising, then step one is for your ad to get your prospects' attention. Unfortunately, some ads actually do get attention, but… 2. These ads get the attention of your prospect in the wrong way. For an ad to generate a qualified lead or create an immediate sale, it must start off on the right foot. That "right foot" sets the right tone and invites a qualified prospect to call you. I just saw an ad in Newsweek that still has me wondering what it's about and why someone spent tens of thousands of dollars on it. (Bet it wasn't their own money.) The ad shows a boy on a bicycle flying through the air, out in the wilderness. The headline, in a semicircle, says, "They will always fall before they fly." Since I'm not a kid and I'm not a parent, it doesn't do much for me. But wait -- even if I were a parent or a kid, I still don't think this ad is going to sell me on anything that would make the advertiser any money. If I were a kid, the only thing this ad could sell me on is taking these kind of risks to annoy my parents. And if I were a parent, the only thing I can imagine this ad would sell me on is making sure my kid never rides his mountain bike in hilly terrain -- since, obviously, the kid in the picture is on a collision course with certain death. I've got to hand it to this ad in one department -- it's interesting. It got my attention. But that's as far as it got. The Headline's the Thing Let's get off this negative track and look at some ads that I am certain are making money. These are not from a glossy national magazine, but small ads from today's local newspaper. (By the way, small ads that run in the newspaper are usually paid for by the person who wrote them. And these ads get to the point and are likely to be profitable. Hmmm...I wonder if I'm noticing a trend here...) All I'm going to show you are the headlines of these ads. But I promise you, the headlines are all you need to see. Tell me if you can guess what each ad is about, and who its target market is: 1. "Lose 3-5 Pounds Per Week With the System Proven by Over 90,000 Successful Patients" 2. "Up to 40% Savings on Heating and Cooling Costs With a (Brand Name) Foam Roof" 3. "Men and Women -- Remove Unwanted Hair Today!" Now, I know what you're thinking. Not very clever. Not very hip. In fact, those headlines are downright boring! Hmmm. I have two things to say about that. First, if you have tried everything under the sun to lose 40 pounds and you are frustrated to the point of tears, then headline number 1 isn't that boring to you. (And I would say the same regarding people in the target market for headlines 2 and 3.) The second thing I want to say is, yes, and it's also pretty boring to stand in line at the bank waiting to make a large deposit into your business checking account. But you know what? Once you've gotten past that boredom barrier, it's actually sort of nice. You know? And here's some interesting news: A good headline on your ad will get you 90% of the way from the agony of defeat to the ecstasy of advertising success -- so you can deal with weighty issues like the boredom barrier and what to do with all that money. David Garfinkel has been described as, "the world’s greatest copywriting coach." He’s a successful results-oriented copywriter and the author of Advertising Headlines That Make You Rich, which shows you how proven money-making headlines customized for your business can increase your profits by 1700%. YOUR AFFILIATE LINK

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[FrontPage Save Results Component] Enlarge your profits to 17 times the normal size! Click here to learn the secrets of the world's greatest advertisements: YOUR AFFILIATE LINK	[FrontPage Save Results Component] Shave 80% off your development and research time when writing ads. Click here to learn what this master of copywriting has done for you: YOUR AFFILIATE LINK	[FrontPage Save Results Component] This man says you can increase your sales by 1700% -- just by changing your headline. Click here to learn the "secret code" that you can use to make it happen for you. YOUR AFFILIATE LINK

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