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Advanced Hypnotic Writing
Advanced Hypnotic Writing," the unparalleled sequel to Joe Vitale's blockbuster "Hypnotic Writing." It reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. Click here to learn more about Advanced Hypnotic Writing.

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Articles
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General Information

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Advanced course on persuasive writing
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Articles
All you have to do is copy the article you want below and paste it on your website, in your newsletter, or send it to your friends. When you copy the article, don't forget to include the resource box at the bottom of the article. Your affiliate ID needs to be inserted.

Additionally, if you have an e-zine or newsletter, you can feature this article. You can also offer the article as a "free report" in forums and newsgroups (no spamming please), and load it into your autoresponder to be delivered automatically to those who request it.

Article # 1
The Easiest Way to Write Anything

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Html Version

The Easiest Way to Write Anything By Joe Vitale You've got something to say. You know it. Your associates know it. But you don't regard yourself as "a writer." How are you going to express your wisdom? How will you communicate your thoughts? Yes, you can follow the path of J.Paul Getty, Lee Iaccocoa, and Donald Trump and hire someone to write your words. That works. (And I'm available should you want to talk about hiring me as your ghostwriter.) :) But there is an easier way. I call this the "two step" because that's all there is to it. Here's the secret in a nutshell: Step one is state your principle. Step two is illustrate it. Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually, the scholars sorely need this method. They're too stuffy!) I was reminded of this method while reading a book from the 1940's. I noticed that throughout the book the author would make a statement and then illustrate it with a story. The more I thought about it, I felt this was the easiest way to write anything. Here's how it works: 1. Make a list of the ideas you want to communicate. Pretend these are laws, rules, insights, commandments, theories, or whatever will work for you. What you're looking for is a list of messages. For example, I was working with a Houston body-mind therapist and I told him about this method. I said, "One of your messages is that people can have whatever they want, as long as they aren't attached to how they get it." He nodded. "Another message of yours is that the energy we put out is the result we get." He nodded again. "Those are your key points," I explained. "Write those down. That's easy. All you do is pull out a sheet of paper or turn on your laptop, and just jot down the ideas you want to get across." 2. Now all you do is illustrate every point with three stories. This is what I liked about that book from the forties. The author made a statement, then illustrated it with a story that made the statement come to life. "You have all kinds of stories to share," I reminded my therapist friend. "For every point you make, support it with a story. Maybe tell how someone achieved a breakthrough following your main point. This reinforces your point and makes it easier to understand." That's it! Principle-story, principle-story, principle-story. You can take ANY subject and break it down this way. You're making it easier on the readers, too. They don't have to wade through a long involved tale. With this method, you cut right to the point. You say, "Here's what I believe," and then you use a story to explain why you believe it. The book from the forties that I'm referring to was "How to Develop Your Executive Ability" by Daniel Starch. I'm using it as an example of this two-step formula, and not necessarily urging you to run out and find a copy (it's out of print, anyway). I just pulled the book off the shelf and opened it at random. I'm looking at the chapter titled "Putting New Ideas to Work." It begins with a statement: "Write them down at the time they come to you." It then spends four paragraphs giving lively quotes from Tolstoy, Darwin, and Robert Louis Stevenson about the importance of writing down your ideas when they come to you. If you just write down your message or key point, it will sit on the page in a lifeless, very un-hypnotic way. If you want people to remember the message, if you want them to install the message in their skull, then tell a story that illustrates it. Your stories don't have to be classics of literature. A relevant quote can bring a statement to life. Stories from other people can bring your message to life. But most powerful and memorable of all are the stories from your own experience. I just flipped open Starch's book to chapter twenty-four, on "Turning Bad Breaks Into Opportunities." Right off the bat there's a statement: "Resolve not to be downed by failure." And then follows a page and half of stories about people who were in accidents and went on with their lives, including a quote from Cervantes and John Bunyan. This supportive material awakens your message in the reader's mind. You might notice that I just used this very technique to write this chapter. I told you there was a two-step formula for writing anything. Then I illustrated the two steps with stories from my clients, and with a story about the book that gave me the idea. This "two-step" works! The next time you have to write something, remember: principle-story, principle-story, principle-story. It's the easiest way to write anything! Joe "Mr. Fire!" Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of marketing books and courses, including "The AMA Complete Guide to Small Business Advertising," Nightingale-Conant's audio program, "The Power of Outrageous Marketing!" and "Create Advertising That Sells." His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. <a href="YOUR AFFILIATE URL">Advanced Hypnotic Writing</a>

Text Version

The Easiest Way to Write Anything By Joe Vitale You've got something to say. You know it. Your associates know it. But you don't regard yourself as "a writer." How are you going to express your wisdom? How will you communicate your thoughts? Yes, you can follow the path of J.Paul Getty, Lee Iaccocoa, and Donald Trump and hire someone to write your words. That works. (And I'm available should you want to talk about hiring me as your ghostwriter.) :) But there is an easier way. I call this the "two step" because that's all there is to it. Here's the secret in a nutshell: Step one is state your principle. Step two is illustrate it. Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually, the scholars sorely need this method. They're too stuffy!) I was reminded of this method while reading a book from the 1940's. I noticed that throughout the book the author would make a statement and then illustrate it with a story. The more I thought about it, I felt this was the easiest way to write anything. Here's how it works: 1. Make a list of the ideas you want to communicate. Pretend these are laws, rules, insights, commandments, theories, or whatever will work for you. What you're looking for is a list of messages. For example, I was working with a Houston body-mind therapist and I told him about this method. I said, "One of your messages is that people can have whatever they want, as long as they aren't attached to how they get it." He nodded. "Another message of yours is that the energy we put out is the result we get." He nodded again. "Those are your key points," I explained. "Write those down. That's easy. All you do is pull out a sheet of paper or turn on your laptop, and just jot down the ideas you want to get across." 2. Now all you do is illustrate every point with three stories. This is what I liked about that book from the forties. The author made a statement, then illustrated it with a story that made the statement come to life. "You have all kinds of stories to share," I reminded my therapist friend. "For every point you make, support it with a story. Maybe tell how someone achieved a breakthrough following your main point. This reinforces your point and makes it easier to understand." That's it! Principle-story, principle-story, principle-story. You can take ANY subject and break it down this way. You're making it easier on the readers, too. They don't have to wade through a long involved tale. With this method, you cut right to the point. You say, "Here's what I believe," and then you use a story to explain why you believe it. The book from the forties that I'm referring to was "How to Develop Your Executive Ability" by Daniel Starch. I'm using it as an example of this two-step formula, and not necessarily urging you to run out and find a copy (it's out of print, anyway). I just pulled the book off the shelf and opened it at random. I'm looking at the chapter titled "Putting New Ideas to Work." It begins with a statement: "Write them down at the time they come to you." It then spends four paragraphs giving lively quotes from Tolstoy, Darwin, and Robert Louis Stevenson about the importance of writing down your ideas when they come to you. If you just write down your message or key point, it will sit on the page in a lifeless, very un-hypnotic way. If you want people to remember the message, if you want them to install the message in their skull, then tell a story that illustrates it. Your stories don't have to be classics of literature. A relevant quote can bring a statement to life. Stories from other people can bring your message to life. But most powerful and memorable of all are the stories from your own experience. I just flipped open Starch's book to chapter twenty-four, on "Turning Bad Breaks Into Opportunities." Right off the bat there's a statement: "Resolve not to be downed by failure." And then follows a page and half of stories about people who were in accidents and went on with their lives, including a quote from Cervantes and John Bunyan. This supportive material awakens your message in the reader's mind. You might notice that I just used this very technique to write this chapter. I told you there was a two-step formula for writing anything. Then I illustrated the two steps with stories from my clients, and with a story about the book that gave me the idea. This "two-step" works! The next time you have to write something, remember: principle-story, principle-story, principle-story. It's the easiest way to write anything! Joe "Mr. Fire!" Vitale, regarded as one of the world's most powerful copywriters, is a best-selling author of marketing books and courses, including "The AMA Complete Guide to Small Business Advertising," Nightingale-Conant's audio program, "The Power of Outrageous Marketing!" and "Create Advertising That Sells." His tremendously successful "Hypnotic Writing" e-book is now succeeded by "Advanced Hypnotic Writing," a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. YOUR AFFILIATE URL

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Sig Files
All you have to do is copy the sig file below and add it to your email program. What's a "sig file" you ask? Quite simply, it's your digital signature. It's the part of your e-mail message at the very bottom that tells your story -- who you are and what you do.

Sig File #1

HTML Version
Use this if your e-mail program supports html. Most do, except AOL and Goldmine. If your e-mail program does not support html, grab the text-only signature at the bottom of this page). Your affiliate ID needs to be inserted.

TEXT Version
If your e-mail program does not support html (e.g., AOL or Goldmine), you can use the text-only SIG below.

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